Client: New Zealand Rugby
Tools: Sony PDW700 XDCam HD, Sony EX3, dolly, Adobe CS6, Magic Bullet looks, animation
This television commercial was produced as part of NZR’s junior rugby registration campaign. Cereal TV was responsible for concept through to final delivery to the networks. Shot in two hours with All Blacks superstars Richie McCaw, Dan Carter and Richard Kahui, we then animated the ‘Ruggerbees’ into the edit. There was also a 15 second edit of this TVC.